Lead strategy and roadmap for activation & expansion product team Define end-to-end onboarding and growth experience leveraging AI and PLG principles Influence and sell vision to executives and C-suite Communicate strategy, learning, and progress clearly to leadership and cross-functional partners Partner cross-functionally with engineering, design, AI, data, and GTM Build and iterate on in-app onboarding and contextual upsell experiences Identify and remove friction across activation and attach funnels Design, run, and analyze experiments to test hypotheses and improve conversion Define and report on success metrics