Principal Product Manager

7+ years of product management experience, ideally in SaaS Proven ownership of growth, onboarding, or activation funnels with measurable outcomes Hands-on operator who can define a strategy, validate hypotheses, and move fast Demonstrated ability to drive impact through prioritization and structured thinking Deep comfort with product metrics, funnel analysis, and experimentation SQL experience is a plus Collaborative and clear communicator who builds strong cross-functional partnerships Experience launching or optimizing AI-powered features (preferred)

Lead strategy and roadmap for activation & expansion product team Define end-to-end onboarding and growth experience leveraging AI and PLG principles Influence and sell vision to executives and C-suite Communicate strategy, learning, and progress clearly to leadership and cross-functional partners Partner cross-functionally with engineering, design, AI, data, and GTM Build and iterate on in-app onboarding and contextual upsell experiences Identify and remove friction across activation and attach funnels Design, run, and analyze experiments to test hypotheses and improve conversion Define and report on success metrics