Director of Sales, East

BA/BS required 5-8 years of CPG sales experience 2-5 years as a Director or Sr Manager of sales, trade marketing, or broker management Experience across both large CPG and challenger brands Experience with food and snack brands People management experience preferred Experience in volume planning, forecasting, and trade spend management Strong planning and analytical skills Proficiency in SPINS/consumption data, forecasting tools, and financial analysis Excellent communication skills Ability to influence cross-functionally and build trust Highly organized, proactive, and able to thrive in a fast-moving, entrepreneurial environment Positive, collaborative leadership style

Own & Grow Key Retail Accounts Build and nurture strong relationships with buyers, brokers, and distributor partners. Use data to identify opportunities and build the brand by executing effective Merchandising, Assortment, Pricing and Shelving plans Partner closely with Marketing to develop retailer-specific programs Build & Execute Annual Business Plans Develop annual plans in partnership with cross-functional team members Track performance against goals and proactively suggest course corrections Leverage analytical resources to optimize distribution and monitor OOS conditions Monitor and Manage Trade Spending Build efficient, effective promotional plans and conduct post-promo analysis Balance growth with profitability by minimizing waste and optimizing ROI People Management: Build, lead and mentor a direct report Manage Broker Partner Sales Execution Collaborate with broker partners to optimize the business. Set clear KPIs and utilize scorecards to hold broker partners accountable Deliver Accurate Forecasts Provide timely, data-driven forecasts Share actionable insights with senior leadership Lead with positivity, fostering an optimistic and motivating environment Represent SkinnyDipped in the Field Attend customer meetings, trade shows, and broker presentations Travel up to 50%+ as needed