8-10+ years of product design experience on complex digital products. 4+ years of experience leading product designers. Hands-on experience designing onboarding, activation, rewards, referral, or retention flows. Strong understanding of UX, interaction design, visual hierarchy, typography, and composition. Experience using product metrics, funnels, experimentation, and usability testing to inform decisions. Comfort reviewing in-progress work and giving direct, constructive feedback. Proven ability to build and run effective design processes, critique systems, and quality standards. Strong organizational and prioritization skills in fast-moving environments. Clear, confident communication with designers, product managers, and engineers. Experience with fintech, marketplaces, or regulated products is a plus.