Shape long-term UX strategy for Consumer business. Elevate UX quality by engaging directly in design flows and interaction patterns. Partner with product managers to shape problem definitions and refine hypotheses. Build scalable design processes for discovery, iteration, critique, and delivery. Drive faster experimentation through prototyping and testing. Hire, coach, and grow designers while embedding a culture of accountable execution. Collaborate closely with engineering to ensure design intent is maintained. Create experiences that work for both newcomers and sophisticated investors.