Shape and execute a thought-leadership program aligned to diagnostic genomics and healthcare priorities. Craft op-eds, bylines, keynote scripts, and strategic content. Identify and secure speaking, awards, and visibility opportunities. Build a proactive thought leadership and PR calendar and drive news coverage. Partner with medical affairs, clinical leadership, policy, operations, and advocacy teams. Prepare executives with briefing materials and talking points. Collaborate across comms, brand, and marketing for narrative alignment. Track success metrics and refine strategy. Provide operational support, including vendor workflows, invoicing, budget management, and performance reporting. Apply an AI-driven growth mindset to scale impact and drive efficiencies.