Design, implement, and refine the GTM funnel from awareness to conversion. Manage and evolve external-facing assets like the website, blog, whitepapers, documentation, and events. Design and execute social, content, and demand-generation campaigns. Develop high-quality technical content explaining the Platform Orchestrator. Refine free trial to POC flows for quick value realization. Set up and maintain dashboards, metrics, and automations for funnel health. Partner with Product, Sales, Engineering, and Documentation to align GTM initiatives.