Product Marketing Manager

Posted 1 day agoViewed
BerlinFull-TimeSoftware Development
Company:Humanitec
Location:Berlin, UTC-1, UTC+3
Languages:English
Seniority level:Manager
Skills:
Data AnalysisProduct ManagementGoogle AnalyticsContent creationCI/CDSEORESTful APIsDigital MarketingCRM
Requirements:
Comfortable working in a fully remote environment, partnering across teams. Ability to write clearly, summarize well, and manage async communication. Craft messaging and positioning that connects product capabilities to customer needs. Experience defining narratives, building content ecosystems, and shaping prospect evaluation. Enjoy learning product internals and translating knowledge for technical audiences. Hands-on experience creating or managing technical content is a strong plus. Experience across awareness, evaluation, trial, and conversion flows. Comfortable operating in an early-stage environment with evolving priorities. Make data-informed decisions and move quickly. Worked with marketing automation, analytics, and CRM tools. Knowledge of building dashboards, implementing conversion tracking, and managing lead flows.
Responsibilities:
Design, implement, and refine the GTM funnel from awareness to conversion. Manage and evolve external-facing assets like the website, blog, whitepapers, documentation, and events. Design and execute social, content, and demand-generation campaigns. Develop high-quality technical content explaining the Platform Orchestrator. Refine free trial to POC flows for quick value realization. Set up and maintain dashboards, metrics, and automations for funnel health. Partner with Product, Sales, Engineering, and Documentation to align GTM initiatives.
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