- Develop and execute the UK brand and marketing strategy to drive penetration, trial, and distribution.
- Adapt global channel, assortment, and activation playbooks to local UK market needs.
- Define the marketing activation calendar and lead 360° campaigns across performance marketing, TikTok, and retail media.
- Collaborate with commercial, D2C, and influencer teams to ensure maximum campaign impact.
- Deliver a consistent brand experience across all D2C and retail channels while acting as the local brand guardian.
- Track brand metrics and campaign performance to drive continuous improvement and actionable plans.
Data Analysis