- Set up, manage, and optimize paid media campaigns with a focus on Taboola.
- Develop B2B audience strategies and manage campaign budgets.
- Monitor performance across impressions, clicks, engagement, and conversion costs.
- Run structured tests on creative, audiences, and campaigns to improve results.
- Build and manage automated email and LinkedIn outreach sequences.
- Manage landing pages from brief to launch and ongoing optimization.
- Support content-led B2B campaigns and ensure digital activity translates to sales handover.
- Analyze campaign performance to produce reporting and commercial recommendations.
Data analytics