Lead Make's external presence across earned channels, representing the company in automation and AI conversations. Develop and own Make's global communications plan across podcasts, video platforms, community spaces, live events, influencer networks, and earned media. Build relationships with podcasters, video creators, technical influencers, community leaders, journalists, and analysts. Craft narratives to position Make as a leader in automation and AI. Act as a trusted counsel to executives, preparing them for high-stakes moments and guiding comms through sensitive issues. Work closely with Product Marketing, Social, Content, and Community teams, and external PR partners. Manage budget for paid opportunities. Define KPIs, report on performance, and refine approach for maximum impact. Shape crisis comms plans and responses.