Product Marketing Manager - Piktochart

Strong communication, storytelling, and analytical skills. Ability to distill complex features into customer benefits. Passionate about understanding users and advocating for their needs. Comfortable managing multiple projects with a bias toward action. Proven track record of working cross-functionally with product, design, and sales teams. Experience in visual communication, design tools, or productivity software. 3-5+ years of experience in product marketing, growth marketing, or related field (preferably in SaaS or B2B technology). Proven track record of leading go-to-market strategies, product launches, or customer engagement campaigns. Bachelor’s degree in Marketing, Business, Communications, or related field.

Lead product launches from strategy to execution. Conduct market research, competitive analysis, and customer interviews. Craft compelling value propositions and product narratives. Partner with teams to create sales enablement materials, case studies, and landing pages. Equip revenue teams with tools and training. Measure and analyze product marketing initiative impact. Collaborate with Product, Marketing, Growth, and Customer Success teams.