Product Marketing Manager (gn) - ESN

Degree in Marketing, Business Administration, or related field 3+ years of experience in product marketing management within the FMCG industry Track record of successfully managing products across their full lifecycle Well-versed in portfolio strategy, consumer segmentation, and product positioning Experience planning and executing go-to-market and activation strategies Analytical thinking and confidence in market research and financial analysis

Own and manage a dedicated category within the ESN portfolio Develop go-to-market strategies and lead promotional campaign planning Collaborate with product development and sales teams Stay on top of market trends and consumer insights Drive product launch excellence with comprehensive rollout plans Oversee product-related budgets, pricing, and forecasting models