Manage operations of the GTM funnel Partner with marketing to optimize lead capture, scoring, routing, and attribution Monitor and optimize conversion rates at each funnel stage Ensure seamless handoffs across GTM teams Manage CRM hygiene and enforce operational best practices Support account planning, target segmentation, and lead routing logic Create enablement resources, dashboards, and playbooks Own system integrations across HubSpot, Gong, Google Workspace, and data visualization tools Build and maintain dashboards for performance visibility Audit data across sources for accuracy Translate business objectives into measurable KPIs Communicate insights and process updates to GTM leadership Support GTM leadership with ad hoc reporting and special projects