- Build and execute CRM campaigns across email, push, SMS, and lifecycle channels.
- Execute campaign operations from audience segmentation and setup through QA, deployment, monitoring, and reporting.
- Support data-driven audience targeting using customer insights, behavioral data, and lifecycle engagement trends.
- Translate approved campaign goals into documented execution steps, timelines, audience criteria, and quality checks with Marketing, Product, Data, and CRM stakeholders.
- Monitor campaign performance through A/B testing, personalization, device optimization, and engagement analysis, and recommend improvements for review.
- Use approved AI-driven tools and experimentation to improve segmentation, targeting, workflow efficiency, and campaign performance.
- Analyze campaign results and operational metrics and provide recommendations for continuous improvement.
- Support journey management, business rules, campaign troubleshooting, and workflow documentation.
- Manage customer data integrations and campaign dependencies to support accurate targeting, personalization, and delivery across platforms.
- Stay current on CRM, Martech, and AI-enabled marketing practices to help evolve lifecycle marketing capabilities.
A/B testing