Senior Product Manager, Go-to-Market

Bachelor's degree in a relevant field. 7+ years of professional experience in product management, go-to-market, or leadership. Experienced project manager with GTM execution for product launches. Strong business insight and ability to align program goals with business objectives. Proficient in using data and metrics to drive improvements and communicate results. Experience creating GTM initiatives at scale and working cross-functionally. Deep understanding of A/B testing and experimentation frameworks.

Develop and execute end-to-end GTM strategies for new product launches. Partner with Product, Marketing, and Sales on positioning, messaging, and marketing. Coordinate with marketing for multi-channel content and campaigns. Monitor launch progress and gather customer feedback for optimization. Provide program management to keep launches on track. Develop program plans, manage execution, and report on progress. Lead customer research initiatives to inform strategy and post-launch iteration. Conduct data analysis to report launch performance and drive optimization. Leverage AI tools to enhance GTM strategies and launch performance.