Senior Product Manager, Go-to-Market

Bachelor’s degree in a relevant field. 7+ years of professional experience in product management, go-to-market, or leadership in a cross-functional environment. Experienced project manager who has led GTM execution for mission critical product launches. Strong business insight and ability to align program goals with strategic business objectives. Persuasive when using data and metrics to drive improvements and communicate results to senior leadership. Real experience creating GTM initiatives at scale and working cross-functionally across marketing, product management, analytics, UX, and research. Deep understanding of A/B testing and experimentation frameworks.

Lead the development and execution of end-to-end GTM strategies for new products. Partner closely with Product, Marketing, and Sales teams to craft positioning, messaging, and marketing approaches. Coordinate with marketing to develop multi-channel content and marketing campaigns. Monitor launch progress, gather customer feedback, and loop information back to Product and Sales teams. Develop detailed program plans and schedules, manage execution, and report on progress. Lead customer research initiatives to uncover actionable insights. Conduct data analysis to report launch performance and drive optimization decisions. Leverage AI tools and capabilities to enhance go-to-market strategies.