Partner Marketing Manager
Company:Authenticx
Location:United States
Languages:English
Seniority level:Manager, 5+ years
Experience:5+ years
Skills:
SalesforceGoogle AnalyticsJiraContent creationDocumentationCommunication SkillsAnalytical SkillsCollaborationData visualizationMarketingLead GenerationDigital MarketingSaaSExcellent communication skillsRelationship buildingProblem-solving skillsReportingCross-functional collaborationRelationship managementMarket ResearchCRM
Requirements:
Bachelor’s degree in Marketing, Communications, Business, or related field. 5+ years of experience in B2B marketing, partner marketing, or demand generation. Experience working in SaaS, preferably in startup or high-growth environments. Proven work within the channel (TSDs and Technology Advisors). Excellent written and verbal communication skills. Demonstrated ability to build and execute marketing campaigns with external partners.
Responsibilities:
Build and execute Authenticx partnership marketing strategy aligned with GTM priorities. Develop co-marketing programs (webinars, content series, campaigns, events, PR support). Manage the partner calendar, messaging alignment, and strategic planning for collaborative marketing. Work with Product Marketing to develop partner-ready content (collateral, case studies, decks). Launch and manage joint marketing campaigns (email, webinars, social, events). Coordinate partner involvement in conferences and industry events. Track and report campaign performance metrics. Maintain a high-quality partner resource hub. Support communication flows to partners (newsletters, updates). Align partner marketing with field needs and GTM goals. Identify opportunities for brand visibility within partner ecosystems. Manage co-speaking engagements, podcast features, and content partnerships.
