Partner Marketing Manager, Co-Marketing
Company:Webflow
Location:United States, Canada (ON & BC)
Languages:English
Seniority level:Lead, 3+ years
Experience:3+ years
Skills:
Project ManagementData AnalysisGoogle AnalyticsContent creationMarketingLead GenerationDigital MarketingSaaSCross-functional collaboration
Requirements:
3+ years of B2B marketing experience, with a focus on partner, channel, or co-marketing in SaaS. Proven track record building and executing integrated co-marketing campaigns that drive qualified partner-sourced pipeline. Excel in data-driven decision-making. Strong collaborator and communicator. Curious and open to growth.
Responsibilities:
Build joint go-to-market plans with partners, aligning messaging, campaigns, and pipeline goals. Design and execute co-marketing programs that generate qualified leads and measurable partner-sourced pipeline. Create scalable, repeatable campaigns and assets that multiple partners can activate. Manage Marketing Development Funds (MDF), including proposal reviews, approvals, quarterly allocation, and ROI analysis. Leverage data and insights to inform partner marketing strategy, messaging, and investment decisions. Enable partners with training, best practices, and resources. Collaborate cross-functionally with Partnerships, Sales, Product, and Marketing.
