Influencer Marketing Manager

Proven experience in-house managing influencer programs, creator communities, or partnerships, ideally across both B2C and B2B Strong relationship-building abilities Experience working with macro creators, micro creators, niche experts, and emerging creator profiles Ability to think strategically about how influencer and creator programs support awareness, adoption, and the larger demand generation pipeline Excellent communication skills, both written and verbal Strong project and stakeholder management skills Scrappy, proactive, resourceful Data-driven mindset with experience measuring performance and pulling insights

Own and scale the influencer program end-to-end Build a differentiated strategy for macro, micro, and niche community creators Identify, recruit, and nurture long-term relationships with creators Develop clear creative briefs and collaborate with internal teams Manage negotiations, contracts, deliverables, timelines, and performance reporting Build and manage a thriving creator community Develop programs that encourage retention, advocacy, and deeper brand affinity Facilitate creator education, assets, and communication channels Launch and manage an affiliate program Recruit and onboard high-quality affiliates Optimise affiliate performance, incentives, and reporting frameworks Track and report on performance across influencers, creators, and affiliates Provide actionable insights to optimise reach, engagement, and conversions