Vice President, Demand Generation

10-15 years in B2B SaaS demand generation with proven track record scaling beyond $100M ARR Demonstrated success exceeding pipeline targets in complex sales environments with long sales cycles Experience marketing to sophisticated buyers in financial services, private capital, or enterprise software preferred Deep expertise in modern demand generation: ABM, intent-based targeting, trigger-based messaging, predictive analytics, and dynamic personalization Proficiency with marketing automation platforms (Pardot), Salesforce, and analytics tools Strong command of paid media channels with AI-enhanced targeting, bidding optimization, and audience segmentation Experience with intent data platforms, account intelligence tools, and AI-powered marketing technologies Working knowledge of marketing attribution models, pipeline reporting, and revenue forecasting Highly analytical and data-driven—use metrics to guide strategy, forecast performance, and optimize programs AI-forward mindset: Actively leverage automation to scale quality, reduce manual work, and accelerate execution Player/coach mentality with ability to build, coach, and retain high-performing teams Established frameworks for account planning in partnership with Sales to drive coordinated expansion strategies Excellent communication skills with ability to influence cross-functional stakeholders and executive leadership

Architect and execute comprehensive demand generation strategy driving efficient pipeline growth Deploy AI and automation to deliver hyper-personalized campaigns at scale across multiple channels Leverage predictive analytics and account scoring and industry data to identify high-value opportunities and optimize resource allocation Partner with Sales leaders to establish account planning playbooks driving coordinated land-and-expand motions Oversee integrated campaigns across paid media, SEO/AEO, field events, ecosystem partnerships, and lifecycle programs Drive sophisticated ABM using trigger-based messaging, and account-level personalization, and truly custom strategies for our largest potential accounts Build predictable pipeline models with clear accountability to marketing-sourced pipeline and revenue Lead, mentor, and scale a team of seven, coaching on AI tool adoption and modern demand generation practices Develop and manage budget with rigorous focus on spend-to-pipeline and CAC efficiency