Senior Director, Offline Engagement

Bachelor’s degree in Business, Marketing, or related field; MBA preferred. 10+ years of experience in executing engagement programs in offline channels Strong preference will be given to those with US nicotine category experience or alternatively, working with CPG products in regulated industries.

Design, develop and deliver insight led integrated brand and consumer experiences in offline channels. Leverage consumer insights to develop experiential marketing programs. Deliver and optimize engagement programs to improve conversion rates. Negotiate agreements with and manage Consumer Engagement agencies. Lead a team of professionals to develop and oversee in-market engagement programs. Collaborate with cross functional partners to develop communication messages. Deliver programs on strategy, on time, and on budget. Work closely with US Commercial leadership in shaping offline engagement strategies. Identify and evaluate untapped geographies for potential market entry. Develop tailored approaches to increase Juul’s presence and market share in new regions.