- Own regional key account operators and on-the-ground route-to-market partnerships.
- Build commercial relationships that support distribution, execution, education, and rate-of-sale.
- Coach City Development Managers on account planning, negotiation, and local trade challenges.
- Create and deploy commercial sales tools and customer and channel propositions.
- Develop non-traditional trade channels in line with local market needs and company goals.
- Set and evaluate execution standards for distribution, brand visibility, and advocacy across trade channels.
- Adapt national frameworks into practical city-specific plans and deploy resources effectively.
- Coordinate third-party field teams and prioritize resources by city opportunity.
- Identify and execute local promotional activity and trade programmes.
- Analyze city performance, manage regional risks and opportunities, and feed field insights to the Head of Field Sales.
Account Management