- Implement sales strategies to increase distribution points, optimize shelf space, and improve product positioning.
- Call on established accounts and prospect new retailers, including smoke shops, convenience stores, and bodegas.
- Plan and organize daily and weekly routing to meet territory volume and distribution goals.
- Use Salesforce CRM to track activity, manage leads, update customer data, and identify sales opportunities.
- Execute trade marketing and branding initiatives at the store level.
- Build relationships with store managers, owners, and distributors by providing product expertise and insights.
- Conduct retail product trainings, staff demos, and advocacy initiatives.
- Report field insights, competitive activity, and account challenges to regional leadership.
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