Senior Growth Marketing Manager (Direct Mail & Digital - B2C)

7+ years of experience in growth or performance marketing 3+ years managing prescreen direct mail programs at scale (3M+ mail pieces/month) Hands-on ability to write SQL queries and conduct independent performance analysis Experience authoring creative briefs and managing creative development, testing, and production workflows Proven ability to partner effectively across technical and creative teams Skilled at orchestrating multi-channel acquisition strategies, including direct mail, digital, email, and retargeting Strong project management and communication skills with exceptional attention to detail Bachelor’s degree required

Own and scale direct-to-consumer direct mail prescreen program Explore and test new opportunities to scale volume efficiently Analyze campaign performance across direct mail and digital channels Optimize campaign performance to improve KPIs like CAC, conversion rates, and LTV Author creative briefs and lead cross-functional collaboration for creative development and testing Manage relationships with agencies and vendor partners Run experiments on new creative, targeting strategies, and mail decision optimization Oversee complex, multi-workstream projects Manage budgets related to direct mail and cross-channel acquisition