Senior Product Marketing Manager, B2C

5+ years of consumer marketing, product marketing, or product/growth strategy experience, ideally with B2C experience. Demonstrated impact in early-stage or “new bets” work (0→1 or 1→n), converting insight into positioning and GTM tests. Experience partnering closely with Product in discovery, building packaging, and driving adoption and retention. Strong storytelling and positioning skills with a bias for creating simple, testable messages. Excellent cross-functional communication skills and the ability to align stakeholders around evidence-based decisions. Analytical mindset - comfortable defining and interpreting activation/retention metrics and experiment outcomes. B2B2C or HR Tech background with familiarity across employer-side recruiting workflows, is preferred. Experience building or marketing technologies that leverage AI is a nice to have. Demonstrated ability to own a strategy end-to-end, shape it, earn cross-functional buy-in, and drive it through execution, is preferred. Two-sided marketplace experience (supply/demand strategy, liquidity, cold-start tactics), is preferred.

Own MyGreenhouse’s upstream learning agenda to validate candidate and employer-side value. Partner with Product to identify pain points, influence the roadmap, and launch features. Define ICPs and segmentation across both sides of the marketplace; build personas/JTBDs. Craft testable positioning and messaging that differentiates MyGreenhouse. Collaborate with Brand on a distinctive B2C identity and scaling narratives. Test and learn various GTM tactics using an experimentation mindset. Partner with Data Analytics to instrument core learning metrics and ensure decision-quality readouts.