Senior Direct Marketing Strategist

Bachelor’s degree in Marketing, Communications, Business, or equivalent experience 4+ years of experience in direct or lifecycle marketing Proven ability to build and maintain multi-channel campaigns (email, SMS, reputation, direct mail) Experience contributing to strategy, messaging, testing, and optimization Strong proficiency with marketing automation tools, including ServiceTitan Marketing Pro or similar Adaptability to learn new features and guide clients through evolving best practices Analytical, data-driven approach using performance metrics Exceptional written and verbal communication skills, including direct response and client-facing contexts Client-centric mindset with proactive engagement and problem-solving skills Ability to operate independently and make informed recommendations

Lead strategy, development, and optimization of multi-channel campaigns (email, SMS, direct mail) Partner with internal teams to guide messaging, targeting, and campaign structures Define and maintain campaign standards (deliverability, compliance, design) Track and analyze campaign performance metrics and provide reporting Identify opportunities to enhance campaign effectiveness and client experience Review and refine campaign content Provide direction to offshore partners and serve as a resource for junior team members Serve as expert for complex lifecycle marketing challenges Build and maintain audiences in ServiceTitan and develop expertise in ServiceTitan Marketing Pro