Senior Direct IO Manager

3+ years of media planning & buying experience, with a strong emphasis on premium digital partnerships, sponsorships, and custom activations Proven ability to build and execute large-scale, publisher-direct programs Strong understanding of digital media channels across display, video, social, and branded content Familiarity with programmatic and how direct and programmatic strategies intersect Experience developing processes and elevating operational efficiencies Strong relationship-building skills with publishers, vendors, and internal partners

Leading end-to-end strategy, planning, and activation across direct digital partnerships Driving modern partnership innovation Shaping strategy & client leadership Elevating operational excellence Collaborating cross-functionally with Programmatic and Integrated Media leaders