- Analyze SEO performance data across a large and diverse client portfolio to identify trends, patterns, and opportunities
- Own and evolve portfolio level SEO performance reporting, including dashboards and scorecards
- Build and maintain benchmarking frameworks to compare performance across key verticals
- Define and standardize SEO KPIs to ensure consistency across teams
- Evaluate the effectiveness of SEO strategies and product capabilities, identifying what drives the strongest outcomes
- Conduct post launch analyses for product and strategy updates impacting SEO performance
- Support emerging areas like AI driven search such as AI assisted search visibility, entity coverage, and local signals as measurement capabilities evolve
- Partner with Product, Data, and Engineering teams to improve data quality and expand access to meaningful SEO signals
- Translate complex data into clear narratives and recommendations for both technical and non technical stakeholders
- Proactively surface insights and opportunities that influence product direction and business strategy
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