Own full-funnel demand programs to drive MQLs, SALs, SQLs, and pipeline. Plan and execute multi-channel campaigns including webinars, paid media, reports, virtual events, and ABM. Build persona-based nurture journeys and lifecycle programs in HubSpot/SFDC. Run paid campaigns across LinkedIn, YouTube, GDN, and DSPs; manage budgets and performance. Partner with Product Marketing, Sales, and Events to amplify the AI Security story. Implement a test-and-learn growth approach using data, experimentation, and AI tools. Report on pipeline, attribution, ROI, and funnel performance.