Marketing Operations Manager

3-5+ years in a marketing operations or revenue operations role Experience in a fast-paced SaaS or ecommerce tech environment Strong hands-on experience with marketing automation (HubSpot required) Experience with CRM and reporting tools (Looker, Tableau, or similar) Comfort working with data sets and spreadsheets (SQL a plus) Process-driven mindset with a passion for optimization and scalability Strong communicator and collaborator Familiarity with multi-channel funnel tracking and attribution models

Own the marketing tech stack (manage, optimize, integrate tools like HubSpot). Lead database hygiene & lead flow management (tracking, segmentation, routing of leads). Support campaign execution (email campaigns, landing pages, A/B tests). Build reporting infrastructure (dashboards for funnel performance, campaign ROI, attribution). Analyze funnel metrics to identify drop-offs and optimize lead scoring. Act as liaison to Sales Ops for MQL handoff and pipeline tracking. Implement best practices in tagging, UTM tracking, lead enrichment, and nurture logic.