Marketing Operations Manager

3-5+ years in a marketing operations or revenue operations role, ideally in a fast-paced SaaS or ecommerce tech environment. Strong hands-on experience with marketing automation (HubSpot required), CRM, and reporting tools (Looker, Tableau, or similar). Comfort working with data sets and spreadsheets (SQL a plus but not required). Process-driven mindset with a passion for optimization and scalability. Strong communicator and collaborator—able to partner with GTM, product, and exec stakeholders. Familiarity with multi-channel funnel tracking and attribution models.

Own the marketing tech stack – manage, optimize, and integrate tools like HubSpot. Lead database hygiene & lead flow management – ensure proper tracking, segmentation, and routing of all inbound and outbound leads. Campaign support – partner with demand gen and lifecycle marketing to execute email campaigns, landing pages, and A/B tests. Build reporting infrastructure – create dashboards to track funnel performance, campaign ROI, and attribution insights. Enable better decisions – analyze funnel metrics to identify drop-offs, optimize lead scoring, and recommend process improvements. Be the liaison to Sales Ops – ensure seamless handoff of MQLs and accurate pipeline tracking. Drive operational excellence – implement best practices in tagging, UTM tracking, lead enrichment, and nurture logic.