Marketing Operations Manager

3+ years in Marketing Ops, RevOps, or Growth Ops at a B2B SaaS company. Advanced HubSpot admin proficiency (workflow logic, scoring, reporting, lifecycle setup). Hands-on experience with attribution models and campaign reporting. Strong analytical skills; proficient with spreadsheets and dashboards. Demonstrated ability to create structure, improve processes, and maintain data hygiene. Experience collaborating with Sales, BDRs, and Demand Gen teams. Experience with ABM or enrichment tools.

Administer and optimize HubSpot: workflows, lifecycle stages, routing, data hygiene, governance. Migrate and internalize workflows currently managed by BizDev. Improve lead management across inbound → MQL → SDR → opportunity. Build dashboards for pipeline, funnel metrics, campaign ROI, and performance trends. Implement and manage multi-touch attribution models. Translate data into insights that guide spend, segmentation, and campaign prioritization. Overhaul lead scoring based on ICP, intent, behavior, and firmographic signals. Build dynamic segments and audiences to support ABM and vertical campaigns. Partner with BDR Manager, Sales Ops, and Demand Gen to streamline handoffs and funnel definitions. Identify gaps and improve conversion points across the GTM funnel. Document processes and maintain system governance. Manage marketing tech stack and evaluate/implement new tools. Oversee integrations with HubSpot, Clay, Sales Navigator, outreach tools, analytics, and data sources. Identify and implement AI-powered tools and automation opportunities.