- Own the marketing tech stack – manage, optimize, and integrate tools like HubSpot.
- Lead database hygiene & lead flow management – ensure proper tracking, segmentation, and routing of all inbound and outbound leads.
- Campaign support – partner with demand gen and lifecycle marketing to execute email campaigns, landing pages, and A/B tests.
- Build reporting infrastructure – create dashboards to track funnel performance, campaign ROI, and attribution insights.
- Enable better decisions – analyze funnel metrics to identify drop-offs, optimize lead scoring, and recommend process improvements.
- Be the liaison to Sales Ops – ensure seamless handoff of MQLs and accurate pipeline tracking.
- Drive operational excellence – implement best practices in tagging, UTM tracking, lead enrichment, and nurture logic.
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