Marketing Operations Manager

5+ years of hands-on experience in Marketing Operations, ideally in Enterprise B2B SaaS. Deep expertise in HubSpot and Salesforce; HubSpot certifications are a plus. Experience designing and supporting ABM or ABX programs. Strong analytical and data visualization skills (Google Sheets, Excel, or BI tools). Solid understanding of lead management, attribution, and marketing funnel metrics. Familiarity with intent data platforms (e.g., Demandbase) and multi-touch attribution models. Proven ability to design and scale processes across global marketing teams. Excellent communicator who can translate data into business narratives. Self-starter who thrives in fast-paced, collaborative, and remote environments.

Own and optimize marketing technology stack (HubSpot, Salesforce, Demandbase). Partner with GTM Systems and RevOps for workflows. Build and maintain dashboards for pipeline generation and campaign ROI. Analyze campaign performance and share insights. Design, operationalize, and scale Account-Based Experience (ABX) motion. Leverage data to identify target accounts and orchestrate campaigns. Enable measurement of ABX performance. Streamline lead scoring, routing, and nurturing. Develop scalable campaign processes and documentation. Support execution across email marketing, webinars, paid media, and ABM/ABX. Coordinate tracking, tagging, and reporting for attribution accuracy. Partner with Marketing, Sales, Finance, and RevOps for measurement and data integrity.