Marketing Operations Manager

5+ years of hands-on experience in Marketing Operations, ideally in Enterprise B2B SaaS. Deep expertise in HubSpot and Salesforce; HubSpot certifications are a plus. Experience designing and supporting ABM or ABX programs. Strong analytical and data visualization skills (Google Sheets, Excel, or BI tools). Solid understanding of lead management, attribution, and marketing funnel metrics. Familiarity with intent data platforms (e.g., Demandbase) and multi-touch attribution models. Proven ability to design and scale processes across global marketing teams. Excellent communicator who can translate data into business narratives. Self-starter who thrives in fast-paced, collaborative, and remote environments.

Own and optimize marketing technology stack (HubSpot, Salesforce, Demandbase). Improve workflows between marketing and sales. Build dashboards tracking pipeline generation, campaign ROI, and funnel health. Analyze campaign performance and share actionable insights. Design, operationalize, and scale Account-Based Experience (ABX) motion. Leverage data to identify target accounts and orchestrate campaigns. Streamline lead scoring, routing, and nurturing. Develop scalable campaign processes, documentation, and SLAs. Support execution of email marketing, webinars, paid media, and ABM/ABX initiatives. Coordinate tracking, tagging, and reporting for attribution accuracy. Partner with cross-functional teams to align measurement frameworks and ensure data integrity.