Director, Integrated Media Strategy & Planning

10-12+ years of progressive experience in consumer and cultural insights, strategy, communications planning, and integrated marketing—agency experience strongly preferred. Demonstrated expertise in enterprise software, technology, or financial services brands or adjacent industry verticals. Proven ability to lead integrated strategies across both B2B and B2C environments. Strong foundation in strategic planning, media strategy, communications planning, and full-funnel media planning. Ability to link strategy to measurable outcomes by setting clear objectives and KPIs. Ability to translate data, market, consumer, and cultural insights into clear frameworks. Track record of successful client management. Proven ability to influence and align diverse stakeholders. Confidence in leading workshops, pitches, and C-level presentations. Deep familiarity with research and planning tools (e.g., MRI, GWI, YouGov, Kantar, ComScore, Pathmatics). Expertise in primary research methods, including qualitative and quantitative. Demonstrated ability to interpret measurement frameworks, attribution signals, and full-funnel performance data.

Lead integrated strategy across a portfolio of enterprise tech, software, financial services and innovation-driven clients. Develop forward-looking communications and connections strategies. Translate consumer behavior insights into actionable advertising strategies. Build strong relationships with senior clients. Serve as a trusted voice on AI, data, and emerging tech. Partner closely with client teams and business development leaders. Provide leadership, mentorship, and strategic oversight to directors and senior managers. Foster a culture of curiosity and creativity. Partner with creative, media, data science, and technology leads. Support new business pitches and organic growth opportunities.