- Own SEO and AEO strategy for a portfolio of 6–12 B2B client accounts.
- Develop and maintain a forward-looking work plan for each account three to six months out.
- Direct content strategy, including topics, structure, and optimization guidance for analysts.
- Coach and develop a team of analysts, including hiring, performance reviews, and promotions.
- Monitor performance across the portfolio and translate data into next-step recommendations.
- Act as the subject matter expert (SME) in client communications alongside the Account Manager.
- Monitor client presence across ChatGPT, Perplexity, and AI Overviews to benchmark AEO performance.