ApplyGo-To-Marketing Strategy Lead
Posted about 11 hours agoViewed
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💎 Seniority level: Lead, 7+ years
📍 Location: United States
💸 Salary: 140000.0 - 160000.0 USD per year
🔍 Industry: B2B Marketing
🏢 Company: Compound Growth Marketing👥 11-50Digital MarketingAdvertisingLead Generation
🗣️ Languages: English
⏳ Experience: 7+ years
🪄 Skills: Project ManagementBusiness IntelligenceData AnalysisStrategyCommunication SkillsSales experienceMarket ResearchData visualizationMarketingStakeholder managementStrategic thinkingCRMFinancial analysisData analyticsSaaSBudget managementA/B testing
Requirements:
- 7+ years experience in B2B marketing strategy, preferably in SaaS or technology
- Strong understanding of B2B sales processes and revenue operations
- Experience developing and implementing GTM strategies for high-growth companies
- Proven ability to translate complex market dynamics into clear strategic recommendations
- Excellence in stakeholder management and executive communication
- Data-driven approach to strategy development and measurement
- Comfort with ambiguity and ability to create structure in undefined situations
Responsibilities:
- Design & Execute comprehensive GTM strategies, from market analysis to implementation roadmaps
- Develop & Refine ICP definitions, buyer personas, and customer journey maps
- Create & Optimize positioning frameworks and value propositions that resonate with target audiences
- Build Revenue Models that align marketing activities with pipeline and revenue targets
- Lead Strategic Planning sessions with clients to establish goals, KPIs, and success metrics
- Partner with pod teammates to translate strategy into tactical execution plans
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