Demand Generation Lead

Posted about 8 hours agoViewed

💎 Seniority level: Lead, 7+ years

📍 Location: United States

💸 Salary: 120000.0 - 140000.0 USD per year

🔍 Industry: B2B Demand Generation

⏳ Experience: 7+ years

🪄 Skills: Project ManagementData AnalysisGoogle AnalyticsContent creationSEOMarketingLead GenerationDigital MarketingWordPressA/B testing

7+ years experience in B2B demand generation, preferably in SaaS or technology
Proven track record of building and scaling demand programs that deliver pipeline
Strong understanding of digital marketing channels and best practices
Experience with marketing automation platforms and campaign management
Data-driven approach to campaign optimization and performance measurement

Design & Execute integrated demand generation programs across multiple channels
Develop & Manage content strategies that align with buyer journey stages
Create & Optimize paid media campaigns across search, social, and programmatic platforms
Build & Scale email marketing programs that nurture leads through the funnel
Implement ABM strategies for target account engagement
Measure & Report on campaign performance and pipeline impact

Posted about 2 hours ago

📍 United States

💸 125000.0 - 160000.0 USD per year

🏢 Company: Jobgether👥 11-50💰 $1,493,585 Seed about 2 years agoInternet

🔧 Requirements

3+ years of experience in B2B demand generation, with a proven track record of contributing to pipeline growth through outbound prospecting.
Strong proficiency in using outbound automation and list-building tools like Clay, Apollo, ZoomInfo, Sales Navigator, etc.
Expertise in marketing automation platforms, CRM systems, and analytics tools, with the ability to derive actionable insights from complex data sets.
Proven success in building and scaling multi-channel demand generation programs, particularly focused on outbound strategies.
Excellent campaign analysis skills and the ability to communicate insights and optimize performance.
Experience using data analysis tools such as SQL and Excel for customer insights and tracking campaign performance.

💡 Responsibilities

Design and execute targeted outbound campaigns using various channels, such as email, LinkedIn, and phone, focused on ideal customer profiles (ICPs) and key accounts.
Build and maintain data-driven, personalized outreach strategies utilizing tools like Clay, Apollo, and Outreach.
Develop and optimize prospect lists by using firmographic, technographic, and behavioral criteria, refining targeting parameters based on campaign performance.
Manage all aspects of outbound campaigns, including list building, outreach, nurturing, and lead handoff to sales.
Collaborate with content and creative teams to develop high-impact assets and personalized messaging.
Establish testing frameworks (A/B testing) to optimize outreach tactics and campaign performance.

SQLData AnalysisLead GenerationCRMA/B testing

Posted about 2 hours ago