Demand Generation Lead - (Remote - US)

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Requirements:

• 3+ years of experience in B2B demand generation, with a proven track record of contributing to pipeline growth through outbound prospecting.
• Strong proficiency in using outbound automation and list-building tools like Clay, Apollo, ZoomInfo, Sales Navigator, etc.
• Expertise in marketing automation platforms, CRM systems, and analytics tools, with the ability to derive actionable insights from complex data sets.
• Proven success in building and scaling multi-channel demand generation programs, particularly focused on outbound strategies.
• Excellent campaign analysis skills and the ability to communicate insights and optimize performance.
• Experience using data analysis tools such as SQL and Excel for customer insights and tracking campaign performance.

Responsibilities:

• Design and execute targeted outbound campaigns using various channels, such as email, LinkedIn, and phone, focused on ideal customer profiles (ICPs) and key accounts.
• Build and maintain data-driven, personalized outreach strategies utilizing tools like Clay, Apollo, and Outreach.
• Develop and optimize prospect lists by using firmographic, technographic, and behavioral criteria, refining targeting parameters based on campaign performance.
• Manage all aspects of outbound campaigns, including list building, outreach, nurturing, and lead handoff to sales.
• Collaborate with content and creative teams to develop high-impact assets and personalized messaging.
• Establish testing frameworks (A/B testing) to optimize outreach tactics and campaign performance.