Manager, Integrated (Media) Planning

Bachelor’s degree, preferably with a concentration in Advertising, Marketing. Aptitude for attention to detail, organization, and effective communication. Working knowledge of Microsoft Excel (including formulas, pivot tables, etc.) and Microsoft PowerPoint. Experience with analyzing data, highlighting trends, and recommending optimizations based on those findings. General understanding of the digital marketplace. Avid explorer and user of multi-digital vehicles; knowledge of the relationship opportunities between on‐and‐offline media. Knowledge of or applicable understanding of industry tools such as Prisma, ComScore, Kantar, Pathmatics, Telmar, etc. is a plus. Prior healthcare or pharmaceutical client experience highly useful, but not required. Curiosity about leveraging data for audience planning, or familiarity with major data providers and audience targeting solutions.

Support the Integrated Planning (IP) team on day-to-day tasks including campaign research, strategy, and tactical recommendations, partner relationships and POVs, budget management and tracking. Own and update flowcharts, and budget documents across multiple clients and brands. Develop media plans and oversee their execution, working with buyers across linear, direct, programmatic, social, and search media. Serve as the main point of contact and steward for financial operations and to ensure campaigns are executed to plan, within budget. Support project management, ensuring the team is on track with deliverables, timelines, and project trackers. Leverage planning tools to learn about client audiences and competitive landscapes. Work with Associates and Managers to ensure seamless collaboration across SMEs and deliver results for clients.