Vice President of Marketing
Company:Fitt Talent Partners
Location:United States
Languages:English
Seniority level:Vp, 10-15+ years
Experience:10-15+ years
Skills:
LeadershipPeople ManagementProduct ManagementGoogle AnalyticsCross-functional Team LeadershipStrategySEOComplianceMarketingTeam managementDigital MarketingA/B testingBudgetingMarket ResearchCRM
Requirements:
10-15+ years in marketing leadership roles, ideally across healthtech, medtech, or high-engagement wellness. Experience launching regulated medical devices or premium health hardware in consumer channels. Proven track record growing DTC businesses. Strong grasp of health claims, compliance, and working with clinical + regulatory teams. Sharp storytelling instincts and ability to turn complex science into clear narratives. A data-driven, experiment-minded approach to growth. High standards, high integrity, and a mission-driven mindset.
Responsibilities:
Own the brand positioning, architecture, and messaging. Hire and lead a cross-functional marketing organization. Develop multi-channel go-to-market strategies for new products and markets. Manage the full DTC growth funnel, including acquisition and retention. Translate complex biology and clinical data into clear, compliant messaging. Lead marketing efforts for B2B channels, including clinics and wellness centers. Set KPIs, build dashboards, and measure marketing impact on business outcomes. Partner with clinical, legal, and regulatory teams to ensure compliance. Manage budgets, select external partners, and contribute to company strategy.
