Vice President, Marketing

10+ years in healthcare SaaS specifically in the healthcare payer segment Expertise in PMM and driving Market segmentation strategies Proven success in demand gen and product commercialization Exceptional storytelling and strategic judgment Experience in Marketing Operations & Analytics Strong Analytical skills and familiarity with modern marketing technology and measurement frameworks Strong leadership and team development capabilities Strong understanding of the Health Plan, TPA, employer and ecosystem partners preferred A strong bias towards strategic use of AI in marketing

Translate growth strategy into marketing programs Build a rigorous segmentation model Lead voice-of-customer research Define personas across buying journey Develop enterprise marketing strategy Execute the marketing strategy Establish a world-class PMM function Drive positioning, differentiation, and pricing inputs Lead product launches and enablement Maintain messaging frameworks and competitive intelligence Design and scale demand generation across multiple channels Own ABM, SEO/SEM, paid programs, email nurtures, events, and webinars Build KPIs and dashboards for funnel optimization Drive segmented, relevant campaigns Elevate reputation as category leader Own brand strategy, messaging, and identity Manage PR, analyst relations, and executive communications Create lifecycle programs for onboarding, adoption, and renewal Build customer advocacy and reference engines Launch Customer Advisory Board Partner with Product Management in upstream marketing (market sizing, whitespace analysis, competitive mapping, market requirements, product strategy, new product validation) Recruit and develop a world-class team Define roles, competencies, and career paths Implement processes, sprint cycles, and operating mechanisms Foster a culture of creativity and accountability Ensure alignment to company-wide positioning Collaborate with Product, Sales, CS, Finance, and Partners Develop joint GTM plays and commercialization playbooks