Senior Director, Design & Research

12+ years in product design 5+ years managing and developing design teams in a user-centered, product-driven environment Strong product and user experience thinker Broad design generalist with exposure to research, content design, or design systems Strategic problem solver Clear communicator Practical AI partner with a working understanding of AI User-centered leader Systems-minded operator Executive-ready partner

Set and champion a multi-year user experience direction Shape company-level planning with user insight and evidence Lead Babylist’s approach to AI-supported experiences Set clear standards for usability, accessibility, and quality Develop the strategic plan for Product Design and Research Build systems that support effective planning and decision making Establish mechanisms that measure experience quality Guide execution across multiple platforms and surfaces Identify and prioritize high-impact user problems Scale the Heartbeat Design System across the organization Develop and grow multidisciplinary design teams Increase visibility into user experience work across Babylist Represent Product Design and Research at the executive level