Paid Social Director (Retail Brand)

Bachelor's degree in Marketing or related major. 5+ years of performance marketing experience in social. Highly knowledgeable with automation tools (bidding and targeting). Highly knowledgeable with ad creative testing tools. Experience in scaling/increasing campaigns spends while maintaining or improving performance KPIs. Experience in maintaining and growing large spending accounts with significant optimizations and budgets. Ability to problem-solve and structure complex projects/plans with multiple stakeholders and deliverables. Ability to communicate effectively to all employee levels. Ability to work in a fast-paced environment while managing time effectively.

Execute paid digital media campaigns on networks like Facebook, Twitter, Snapchat, Pinterest, YouTube. Lead as the day-to-day subject matter expert (SME) for clients. Provide strategic recommendations, analysis, and reporting. Target customers and create compelling ad content with the creative team. Develop media strategy and build paid media plans. Communicate campaign performance to clients using real-time data and reporting tools. Analyze performance data and provide intelligent synthesis, interpretation, and action plans. Continuously measure and optimize campaign performance. Communicate with clients on all campaign elements. Prepare reports and present results to clients and management. Maintain up-to-date knowledge of best practices and strategies in advertising networks. Develop marketing strategies and plans using a data-driven approach. Build effective relationships with clients. Gather data on consumer, competitor, and market conditions.