Director, Paid Social

8 - 10+ years of experience in paid social media management within an eCommerce company; DTC experience is preferred 5 years of experience hiring and leading teams, including demonstrated success in mentoring and growing high-performing teams Deep expertise in Meta Ads Manager, TikTok Ads Manager, TikTok Shop and at least one emerging platform (Pinterest, Reddit, or Snapchat); hands-on keyboard experience is required Experience leveraging an MTA or MMM to drive new customer acquisition Strong analytical mindset with advanced Excel or data visualization skills (e.g., Tableau) Proven ability to manage large budgets and deliver on CPA targets Excellent communicator, able to translate performance insights into strategic recommendations for executives Comfortable working in a fast-paced, results-driven environment with shifting priorities

Build and own Nutrafol’s paid social strategy across core and emerging platforms Develop innovative strategies and testing roadmaps Leverage platform and MTA data to inform investment decisions Drive actionable insights across audiences, creative, placements, and bidding strategies Define clear KPIs and implement rigorous performance tracking and reporting frameworks Partner with Analytics to assess channel efficiency, incrementality, and ROI Translate complex data into clear business narratives and recommendations for senior leadership Lead, mentor, and develop a team of paid social managers and associates Foster a culture of testing, curiosity, accountability, and performance excellence Collaborate with Creative, Influencer, and Brand teams Stay ahead of platform trends, algorithm changes, and new product features Proactively identify opportunities to improve process, automation, and team workflow