Launch, monitor, and optimize campaigns daily across Meta, TikTok, and Google Ads. Structure campaigns for creative testing and scaling. Generate ad angles, scripts, and briefs for editors/designers. Analyze creative performance and create new iterations. Manage budgets of $50k-$500k+ monthly across multiple clients. Own client comms: weekly calls, strategy updates, reporting, and feedback loops. Track and report on KPIs (CPA, ROAS, MER, CTR, etc.) with clear insights.