Paid Ads Specialist
Company:Virtual Construction Assistants
Location:Manila, PH
Languages:English
Seniority level:Middle, 2+ years
Experience:2+ years
Requirements:
2+ years of experience managing paid ads (Google, Meta, YouTube, LinkedIn) Strong analytical and data interpretation skills Ability to manage multiple campaigns across different clients simultaneously Experience with marketing funnels, conversion tracking, and landing page optimization Familiarity with HubSpot is an advantage Strong written and verbal communication skills Google Ads Manager Meta Ads Manager Google Analytics 4 (GA4) Google Tag Manager Data Studio / Looker dashboards
Responsibilities:
Develop paid advertising strategies for construction clients Conduct keyword research, competitor analysis, and audience segmentation Launch Google Ads, Meta Ads, and LinkedIn campaigns Write ad copy or collaborate with copywriters Coordinate with the graphics team for ad creatives Conduct ongoing optimization including A/B testing and bid adjustments Monitor KPIs and identify conversion bottlenecks Prepare performance reports and present insights Create dashboards for campaign performance visibility Coordinate ad schedules and deliverables with the internal team
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