Paid Ads Specialist (Meta, TikTok & Google)

3-5+ years of experience managing paid ads across Meta, TikTok, and Google Ads. Deep expertise in Meta Business Suite / Ads Manager. Experience managing sub-$10K to $50K/month ad budgets and scaling effectively. Strong understanding of conversion metrics, attribution, and data-driven optimization. Analytical, detail-oriented, and proactive with performance tracking. Excellent communicator who thrives in fast-paced, collaborative environments. Based in or available during Eastern Time (EST) hours. Familiarity with CAPI, GA4, Looker Studio, or other performance reporting tools (Bonus Points). Background working with creative testing teams or ad agencies (Bonus Points). Knowledge of AI tools for ad ideation or copy generation (Bonus Points).

Build and manage multi-platform ad strategies across Meta, TikTok, and Google. Define full-funnel campaign structures, targeting, budgets, and audience segmentation. Manage daily performance in Meta Business Suite, TikTok Ads Manager, and Google Ads. Monitor KPIs like ROAS, CAC, CPL, CVR, CTR, and adjust campaigns in real time. Ensure proper attribution and data tracking across pixels, CAPI, and GA4. Partner with design team to launch static and video creative variants. Lead structured A/B testing cycles for creative performance improvement. Deliver weekly reports on channel and product performance, highlighting wins and learnings. Analyze data to identify optimization and scaling opportunities.