SEO, Google & Meta Ads Specialist

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Requirements:

• Proven experience in SEO and managing Google Ads and Meta Ads campaigns.
• Strong understanding of SEO best practices, tools, and techniques.
• Familiarity with PMAX, Google Analytics, Google Search Console, and various SEO tools (e.g., SEMrush, Moz, Ahrefs).
• Analytical mindset with the ability to translate data into actionable strategies.
• Excellent written and verbal communication skills.
• Detail-oriented and capable of managing multiple projects and deadlines.
• Knowledge of HTML, CSS, and website development is a plus.
• Ability to work independently and collaboratively in a team environment.
• Bachelor's degree in Marketing, Business, or a related field is preferred.

Responsibilities:

• Create, implement, and optimize SEO strategies that increase organic search rankings and improve overall website performance.
• Conduct thorough keyword research and competitive analysis to identify opportunities for content optimization and traffic growth.
• Collaborate with content creators to ensure all website and marketing materials are optimized for SEO and align with best practices.
• Develop, manage, and optimize Google Ads campaigns (Search, Display, Remarketing) to achieve targeted KPIs and maximize ROI.
• Oversee and optimize advertising campaigns on Meta platforms (Facebook and Instagram) to enhance brand awareness, engagement, and conversions.
• Monitor, analyze, and report on SEO and advertising performance metrics, providing actionable insights for continuous improvement.
• Keep up with industry trends, algorithm updates, and best practices in SEO, Google Ads, and Meta Ads to ensure our strategies remain competitive.