Upload, launch, and manage ad campaigns across Meta Ads Manager and Google Ads. Monitor campaign performance, ensuring budgets and pacing align with growth team targets. Optimize campaigns based on performance metrics (CTR, CPA, ROAS, etc.). Collaborate with the UK-based growth team to align on messaging, creative assets, and audience targeting. Provide regular reporting on performance, spend, and opportunities for improvement. Stay current on platform updates and best practices for paid media execution.