43288816232 - Media Buyer (Google + Meta)
Company:Activate Talent
Location:Colombia, Brazil
Languages:English
Seniority level:Middle, 2-4 years
Experience:2-4 years
Skills:
Data AnalysisLead GenerationDigital MarketingA/B testingAccount ManagementBudgeting
Requirements:
2-4 years of hands-on experience managing paid media campaigns. Proven track record of delivering ROI on Google Ads + Meta Ads. Strong knowledge of audience targeting, bidding strategies, campaign setup, and tracking. Proficiency in Google Ads Manager, Meta Ads Manager, and analytics tools. Strong analytical skills. Experience in healthcare or lead generation campaigns is highly preferred.
Responsibilities:
Manage and optimize paid search (Google Ads) and paid social (Meta Ads) campaigns. Develop, test, and scale lead generation strategies for client acquisition. Oversee Google and Meta accounts, ensuring efficiency and ROI. Continuously analyze and optimize campaign performance. Track and report on KPIs. Provide actionable insights and recommendations. Align paid media strategy with client goals. Advise on budgets, creative testing, and audience segmentation. Stay current with platform updates, compliance, and healthcare advertising regulations.
