Google Media Buyer - 51016096367

4+ years of hands-on experience managing Google Ads campaigns for CPG brands, preferably in food and beverage. Proven track record of driving ROI/ROAS through paid search, display, YouTube, and shopping campaigns. Deep understanding of digital marketing metrics, attribution models, and performance analytics. Strong analytical skills with proficiency in Google Analytics, Google Tag Manager, and data visualization tools. Experience with A/B testing, audience segmentation, and campaign optimization strategies. Excellent communication and collaboration skills, with experience working cross-functionally.

Develop, launch, and manage full-funnel Google Ads campaigns (Search, Display, YouTube, Shopping) for CPG food & beverage products. Conduct audience research, market analysis, and competitive benchmarking. Implement advanced bidding strategies, targeting, and segmentation. Continuously optimize campaigns using data-driven insights, creative testing, and attribution models. Collaborate with creative, analytics, and marketing teams. Monitor campaign performance and prepare detailed reports. Stay updated on Google Ads changes, CPG trends, and paid media best practices.