Bachelor’s degree in digital marketing, communication, computer science, or a related field Advanced certifications in SEO, SEM, Google Ads or analytics tools are advantageous 3–5 years of hands-on experience managing Google Ads campaigns Proficiency in Google Ads, Google Analytics, Looker Studio, Shopify Proficiency in third-party attribution tools (Triple Whale, Northbeam, etc.) Strong data skills and analytical mindset Creative thinking and keen eye for ad creative and landing page effectiveness Exceptional written and verbal communication skills Ability to manage multiple projects and meet deadlines Adaptability to adjust strategies based on analytics and trends